Mountain Dew aims to "reclaim its legacy" with mountain&focused rebrand

Beverage company PepsiCo has unveiled a rebrand of its Mountain Dew drink with a new logo and packaging focused on its mountain roots. The brand's first redesign since 2009 aims to place the mountain at the core of the drink's identity, with the landscape incorporated into the branding and the word mountain added back into The post Mountain Dew aims to "reclaim its legacy" with mountain-focused rebrand appeared first on Dezeen.

Oct 9, 2024 - 19:00
Mountain Dew aims to "reclaim its legacy" with mountain&focused rebrand
Beverage company PepsiCo has unveiled a rebrand of its Mountain Dew drink with a new logo and packaging focused on its mountain roots. The brand's first redesign since 2009 aims to place the mountain at the core of the drink's identity, with the landscape incorporated into the branding and the word mountain added back into The post Mountain Dew aims to "reclaim its legacy" with mountain-focused rebrand appeared first on Dezeen.

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