horongbul Liquor Bar / DEEF

The first impression the client wanted to draw was "a comfortable space like a subtle light," which was located quietly under a slope just off the main street of Itaewon. He said he wanted to sell traditional alcohol without sweeteners in an exotic neighborhood and serve food that goes well with it. We felt strongly that the meeting between traditional liquor and Itaewon was so fresh and that we wanted to create a harmonious space. The harmony we are talking about should be selling traditional liquor and creating an atmosphere that suits it, but I think he wanted to mix something modern.

Dec 1, 2024 - 11:00
horongbul Liquor Bar / DEEF
The first impression the client wanted to draw was "a comfortable space like a subtle light," which was located quietly under a slope just off the main street of Itaewon. He said he wanted to sell traditional alcohol without sweeteners in an exotic neighborhood and serve food that goes well with it. We felt strongly that the meeting between traditional liquor and Itaewon was so fresh and that we wanted to create a harmonious space. The harmony we are talking about should be selling traditional liquor and creating an atmosphere that suits it, but I think he wanted to mix something modern.

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